gswardman

My Limiting Beliefs Document

By gswardman July 5, 2013

OK - I’m putting this out for the world to see (or the very few people if anyone other than myself that are interested). 

**Update: If comments are an indication of interest, and views on a post, this one seems to be getting the most attention. There fore, I’m going to continually add to this document in an effort to show that limiting beliefs do not go away (or they don’t seem to for me) and how I will TRY and use logic to conquer them.

Here are the limiting beliefs that I hold, and the rationale that I use to overcome them. 

I am nervous that I will not have the confidence, or courage to stay true to my commitment to make 90 minutes of calls a day, especially if I have a string of rejected calls.

I will make calls 5 days a week, when possible, so that I can get better at it, and listen to the concerns of my customers.

I am afraid that the idea will fail, or of getting too many rejection calls, and won’t start calling.

I realize there are some people that will not want to be sold over the phone, but that if I keep calling, I will find someone that wants my services, which will lead to a sale and will make the failed calls worth while.

I am afraid that my solution will lose relevance or be out performed by a larger, more resourceful competitor.

This could happen with any business. No one can predict the future, the problem is real, and it’s here now. Focus on solving it. If the situation changes, I will adapt and modify, and I will already have an excellent relationship with my customer base.

Competitor Name – These guys have 15,000 hotels. Yikes! I am worried that I will look like a joke compared to this solution.

Reversal - My market is Hotels, Spas and Salons, with a heavy focus on Latin America for Hotels. The market space is at least 100,000. I only need 3-5,000 customers to be wildly successful. There is space for me, and by listening to my customers specific needs, I can create a very nice product and still be able to compete with the 900lb gorilla.

I feel a need to be the best, always at what I do and this is going to cause unrealistic expectations. 

It’s great to be the best, and in that effort you will do the best that is in your ability to be. If I’m not the best, it doesn’t mean that I will fail, it will only make me even more determined to become better. 

I feel like going to a large trade conference is going to only further illustrate how small and under developed my solution is.

Of course, I can’t expect to be the best in my market space, but I understand that by going to a conference it will force me outside my comfort zone, and to look at what I need to do to prepare. While at the conference, I will remain open to new connections and opportunities which may come into my life. Only good can come from this.

Aug 15, 2013 -

I feel like my solution has too much dependence on the whims of my customers’ clients, something that I have no control over. This is going to cause my solution to ultimately fail.

By tracking metrics of what my customers’ clients are doing, I will be able to communicate with them, and ask them why they are not doing the desired action (leave reviews). I will continue doing this in an unending loop, using their feedback to keep bettering my solution. If I continually do this, I will be able to resolve the breakdown on the desired action, of them leaving reviews.

I feel my customers expect too much in the form of results, and when they don’t see them quickly enough, they stop or lose interest in the product.


It will be important to set expectations in the sales cycle, and sales literature. I will work on my on boarding process to train clients to celebrate the small successes they see along the initial stages of use, to send alerts and notifications which show that results are happening. This will give my clients a feeling of immediate results, with a longer term expectation towards an end goal of the success they desire.