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Jordan Gal’s Journey from 0 to $80,000 MRR with Zero Technical Background

Jordan Gal is the Founder of Carthook, a checkout optimization platform for DTC brands that has processed over $1 billion on behalf of merchants. The SaaS allows eCommerce brands to open up a new revenue channel in their checkout through post-purchase upsells. Jordan is a Co-Host on the Bootstrapped Web Podcast, a podcast about bootstrapping an online business

Here’s a glimpse of what you’ll learn:

  • Jordan Gal gives an overview of CartHook and the people they work with
  • Jordan talks about why he focuses on the eCommerce industry
  • What led to Jordan’s pivot into SaaS, how CartHook started, and how he developed its MVP
  • How Jordan built, launched, and marketed the CartHook app
  • Jordan talks about transitioning CartHook from just a side project to a company and raising capital 
  • How Jordan met his co-founder, Ben Fisher, and why he changed the marketing strategy of CartHook
  • Jordan discusses the integration of his software with Shopify and how it got into
  • How Jordan new that they’ve made their big break and how he dealt with platform risks

In this episode…

When building a SaaS product there are a lot of things to consider and polish out, even for software developers and engineers. But Jordan Gal defied the odds and built a SaaS product doing upwards of 80,000 in Monthly Recurring Revenue (MRR) without having written a single line of code in his life. 

Jordan is the founder of CartHook which helps online stores take control of their checkout process and enable post-purchase upsells. He says that while the start was a tedious process of finding the right things to make your software work and finding the right people to work with was a challenge, all the risks were worth it when their big break came.

Join Geordie Wardman in this episode of the Big Break Software as he interviews Jordan Gal of Carthook about how he created, launched, and marketed his SaaS product with virtually zero technical know-how. Find out how he grew his business to $80,000 MRR, how he found the right partners to work with and how he addressed the integration of their software to different platforms. Stay tuned.