gswardman

Taking a Regional approach to build a B2B SaaS problem for the Thai market with 300k ARR platform founder Saroj Ativitavas of Wisible.com

By gswardman October 14, 2021

Wisible is a sales intelligence platform that enables B2B firms to reduce sales cycles, increase conversion rates, and enhance sales prediction accuracy. Listen to Saroj as he shares his exciting journey with Geordie.

Here’s a glimpse of what you’ll learn:

  • The core problem Wisible solves for customers
  • Why the Chinese market is not ideal for the Wisible concept
  • How Saroj transitioned from the corporate world to a startup job
  • How Saroj and his team transitioned from an agency to a SaaS platform
  • The impact of content marketing for businesses

In this episode…

According to Saroj, many customers who approach them seeking a tangible solution often have a leaky sales funnel. The team behind Wisible strives to help their customers determine the critical spot and underlying bottlenecks. They work together to provide a robust solution based on their needs.

Wisible focuses on CRM tools while tracking any interactions and data that may have been generated during the sales procedure. The platform also features a dashboard and an analytic report that can display in the sales funnel interface. Customers can also track their conversion rate, determine their average deal amount, and sales cycle.

Saroj has been in the B2B sales sector for 20 years, during which he encountered a wide range of challenges and learned crucial lessons. He was a salesperson for a mobile telecommunication operator in Thailand before graduating to become a sales director.

During his stint in the sales industry, Saroj tried numerous tools and software but could not identify the ideal option to meet his needs and those of his customers. The quest for an effective solution pushed him into developing a platform they could rely on to solve their problems.

Saroj explains why he left his job at the mobile telecommunication company, and you can learn from the podcast. Currently, there are numerous click funnel options in the market. Why did Saroj feel the need to develop a new one? To answer this question, Saroj begins by defining what B2B businesses do and why they need aggressive salespeople. Get all the details from the podcast.

Saroj reiterates that their system integrates with their customer engagement’s business channel. This feature relieves salespeople from having to feed data into the system manually. He gives an illustration to help listeners understand this concept better.

Nearly 100% of Wisible customers come from the Southern Asia region, but Saroj and his team plan to expand their business to other regions. He explains why they are not yet ready to venture into the Chinese market.

After leaving his job, Saroj first launched a robust product that focused on giving software developers a healthy platform to exercise their talent. They later quit the market to launch the sales intelligence agency.

Saroj and his co-founder had worked together in the telecommunications company for ten years and were conversant with their customer’s pain points. They also knew there was a ready market for their idea in Thailand. Saroj and his team would spend an entire year developing the Wisible MVP and another year before acquiring their first paying customer.

At first, Saroj says they gave out the system for free and explains how they finally won their first paying customer. Find out the details from the podcast. Promoting a startup can be a difficult task. How did the team reach their target audience? Saroj says they run a blog where they share content about their services before sharing it on different social media platforms.

The journey from zero to 5,000 was easier after winning their first paying customer; Saroj says and explains the phase further in the podcast. Did you know you could make money from customizing customers’ platforms to meet their specific needs? Listen to Saroj as he discusses this concept and explains how it worked for their business.

Apart from content marketing, Saroj and his team engage in teaching as a marketing concept, where they create courses and train their staff. Saroj mentions their go-to content marketing strategy that aspiring entrepreneurs can benefit from. While some online businesses grew tremendously at the peak of Covid, Saroj says they experienced slow growth rates.

What would Saroj do differently if he had an opportunity to go back in time? He would be more focused. He concludes the podcast by explaining why he thinks Wisible is the best in the industry.