gswardman

From Web Designer to restaurant website SaaS owner with Brian Casel

By gswardman July 8, 2021

Brian Casel is an experienced software developer and website designer with many years of experience. Over the years, Brian has evolved from being a freelance web designer into developing a products business. He talks to Geordie about his journey.

Here’s a glimpse of what you’ll learn:

  • What it takes to move from freelancing into productizing
  • What problems do Brian and his team strives to solve?
  • Which strategy does Brian use to attract customers?
  • Why valuable content is critical
  • Importance of being intentional in decision making
  • How a productizing service works

In this episode…

Starting a business has never been easy. As a startup entrepreneur, learning from experienced people who have been in the business world for years can be beneficial. Apart from setting websites for restaurants and related businesses, Brian blogs about productized services, bootstrapping and moving from a freelancer to a fully-fledged entrepreneur. If you are considering venturing into the entrepreneurship world, then this podcast is a must-listen.

Brian says moving from freelancing to productizing did not happen overnight. It took him many days of working extra hours, during the weekends, early mornings, and late nights to get his business up and running. Currently, Brian says he is working with a small team of professionals, and the business is doing well. Listen to the podcast to find out why Brian chose to venture into the hospitality field.

While many restaurants today have websites, some of them are still stuck with outdated versions. In today’s fast-evolving world, numerous people rely on their mobile gadgets to get information. As a result, every business needs a mobile-optimized website to attract the right clients and scale. Businesses that lack this feature risk losing a significant percentage of potential customers.

Together with his wife, Brian introduced online ordering to their client’s websites some years back. While this feature has been around for some time now, it has just started getting momentum, with many customers preferring it for its convenience. Restaurants are also appreciating the feature due to its impact on sales, according to Brian. Find out how the online ordering method works from the podcast.

Finding clients interested in Brian’s service is not easy, but he has devised the right strategy to reach his target audience and attract customers. Listen to the podcast to learn about this strategy. Apart from Restaurant Engine, Brian also runs Hotel Propeller and a podcast where he talks about everything to do with running a business. Why did he start podcasting? Get the answer from this podcast.

Brian is a passionate writer who expresses himself better in writing. He explains why being passionate about something is crucial. In the future, Brian hopes to be waking up every morning and loving his work. Leaving a full-time job was borne out of a passion for pursuing valuable things.

Brian explains that he is currently doing what he loves while building things he wants to pursue in the future. Given a chance, would you follow your passion for no pay, or would you opt for something that makes you money first? There is no right or wrong answer to this question. Brian says you can use some opportunities as a stepping stone to get where you want to be. He explains his concept further in this podcast.

Brian learned a few lessons after breaking from the freelancing world and venturing into entrepreneurship. He mentions that having the business run on autopilot has freed him to venture into other interests. He also talks about other lessons which you can learn from the podcast.

Over the years, Brian has learned through self-teaching and reading widely. He mentions one book that has been a game-changer in his journey. Learn all about it from the podcast. Whether you are a startup or an established entrepreneur, Brian says you should strive to work on your business instead of working in your business. He mentions that working on what will propel your business forward is critical.

You do not have to focus on things you get paid for, according to Brian. Brian says every person should strive to build something for the future and gives an example to illustrate his sentiments. Not many people would delegate their duties to other individuals, but Brian opines that doing so frees you to concentrate on other valuable tasks.