As an entrepreneur, you understand the importance of owning a website. Launching a website for your business is not enough to propel it to your desired heights. You need to understand the evolving world of SEO and how current advancements affect your business.
In this episode, Huckabuyâ€™s Geoff tells George Wardman about structured data in SEO. Join the conversation and figure out what you are doing wrong in your business and what you need to change to get things right.
Before establishing Huckabuy, Geoff was Overstockâ€™s Senior Vice President of Analytics and Marketing. He played a role in developing proficiency in SEO and handled content generation and pricing algorithms. Geoff gained tremendous experience at Overstock that was instrumental in launching and driving Huckabuy to where it is today.
Huckabuy started as a business to customer (B2C) affiliate website that was similar to the Overstock model. Then, Google was opposing affiliate marketing websites. However, Geoff and his team had already developed good SEO software. Geoff would later change the business into a software company. At that time, he focused on generating revenue without realizing how critical software was. Huckabuy got some deals before finally licensing the software company.
Geoff tells Geordie that their first customer was not structured data related. Listen to find out how a simple post on Instagram got Huckabuy their first customer. Like any other start-up business, Huckabuy faced various challenges before stabilizing. Geoff says their biggest test was being unable to show their consumers the actual product. What other difficulties did the company face? Listen in as Geoff shares with Geordie.
Geoff also discusses the companyâ€™s transition from having one technical personnel to a team of in-house technical employees led by a chief technical officer (CTO). Find out why you need a team of experienced technical staff for your business. At some point, Geoff opined that Huckabuy needed extra cash, and this is where the idea of partnering with an investor came in.
Geoff tells Geordie how they sailed through finding the right partner and the companyâ€™s position at present. Listen to Geoff explain how networking helped them find the right partner. Geoff is a firm believer in helping others without expecting anything in return because it comes back at some point when you need assistance. This belief is why he always strives to assist whenever he can.
What is Geoffâ€™s mantra? He says that some of the most successful partnerships begin with friendship. Helping and connecting with people has made a difference for both Huckabuy and Geoff. Often, you will never know who will help you, and many times the people you help will come back to help you willingly.
Geoff concludes by explaining the importance of running a podcast. Should you embrace podcasting? Can it make a difference in your business? Listen in to find out.