Today, customers want the best website experience, and service providers have no choice but to satisfy them. Often, knowing how to offer the best services can be challenging as Laura found out. While she knew her needs, she did not understand how to articulate it until she created a portal for her clients.
At some point, Laura spoke at a conference where she discussed her client portal to fellow freelancers. Listen as she explains what happened after the conference. The feedback Laura received from the conference compelled her to launch her product immediately. She still pursued her dream of creating a design course.
How was Design Academy established? Laura says that during her time as a freelancer, she interacted with many developers. They wanted to venture into development but did not know how to go about achieving their dream.
What does Laura’s design course entail? She reiterates that she hardly teaches her students how to master the course. Instead, she strives to ensure that learners can move from novice level to a complete attractive website. Laura shares the strategy she uses to teach her students with Geordie Wardman in this discussion.
According to Laura, developers can enhance their design skills through research and viewing other websites. She says the best way to gain experience is by saving sites that you like. Often, remembering sites you have encountered can be a difficult task. That is why developers should leverage tools that help them save sites for future reference.
Minimal and simple website design works best, especially for beginners. Laura says developers can always change websites in the future. What about drawing? According to Laura, drawing can be challenging, and many novice developers may not be in a position to do it on their own. However, they can solve this by using an illustration set. Laura explains how to go about it in-depth in this podcast. She also talks about using icons and combining them with colors.
What colors work best for a website? Listen in to find out how colors can transform the appearance of your site. Laura explains that at some point, you may need to hire a designer to handle your development needs professionally. However, she explains that there are various factors to consider before collaborating with any designer.
One of the main things she recommends is taking a look at the designer’s website. You can be sure that a designer won’t outsource their website development as they would their portfolio. Listen to Laura as she explains to Geordie why you need a designer that can match their website development to copywriting.
What approach does Laura use on a personal level when choosing a developer? Does she prefer developers from a specific region? What is the importance of hiring an all-rounded developer? Laura talks about all this comprehensively in this podcast.
Laura discusses the importance of working with professional developers and designers. She also reiterates that she spends a lot of her time teaching on design academy than she does on her client portal.