gswardman

How Ching Goh Took Lessons Learned From Running 7 Figure ARR Piktochart to Start Video Story SaaS Piktostory

By gswardman September 30, 2021

Piktochart is a web-based communication platform that enables less experienced users to develop professional-level visuals with the help of themed templates. Piktostory is a transcription-based video content creation tool. Ching, the co-founder, strives to help passionate entrepreneurs increase their knowledge in bootstrapping, culture shaping, and talent management. She talks to Geordie about her journey.

Here’s a glimpse of what you’ll learn:

  • Why video editing can be complex
  • Ching’s entrepreneurial journey
  • Ching’s marketing strategy
  • Mistakes Ching and her team made that cost them the number one position for infographics on Google
  • Why ranking number one on Google is no longer good enough
  • Importance of talking to users

In this episode…

Storytelling and videos are two compelling forms of communication that businesses can leverage not only to scale but attract more customers. Piktochart is a renowned infographic creation tool.

Together with her team, Ching realized the rising adoption of infographics in different departments and industries by experts seeking to promote their projects. From their research, they concluded that all those individuals had a story they needed to communicate visually.

After being in the industry for nearly ten years, the team was confident that storytelling was getting better, bigger, and more popular. They then sought another effective storytelling medium apart from infographics and settled on video due to its portability. They were also hopeful that video would be an excellent medium for conducting and transmitting stories.

While they made all these decisions before the pandemic, many people considered the team opportunistic after the pandemic hit the world. Ching explains what they are doing to make the two platforms valuable for users.

Ching says Piktostory was designed to ease video editing, without which users would need between three and four tools to get their work done. She talks extensively about these tools in the podcast. Do not miss this comprehensive part if you are an aspiring video editor, webinar developer, social media manager, or podcaster.

Why would entrepreneurs, consultants, and coaches need a video editing tool? In today’s pandemic times, webinars, podcasts, and zoom calls have become the order of the day. It’s worth mentioning that convincing people to watch long videos can be a difficult task. However, shorter videos get more traction, and this is where Piktostory comes in. Ching agrees that they leverage their tool for marketing purposes as well.

Every entrepreneur has an exciting story. Ching narrates her journey and you cannot afford to miss it. Find out how she transitioned from the UK to Malaysia, her first job, and her passion for organizational development and marketing.

Ching also talks about suffering burnout so much so that she had to undergo surgery. Find out why together with her husband, they settled for infographics and her role in their venture then. How did they navigate the business industry without prior experience? Ching explains in the podcast.

Ching admits their product was ugly in its initial stages, but that changed after doing demos and pitches and getting coverage from media and news institutions. They recorded high traffic, which Ching also attributes to the fact that people realized there were more storytelling and video editing tools apart from the common ones.

A robust marketing strategy is critical for business growth and revenue generation. Ching explains their preferred marketing plan in detail. She mentions that they had retained the number one position in infographics for a long time before some of their competitors overthrew them. She also discusses the mistakes they made that cost them the number one position on Google. Listen to the podcast for more insights.

The quest to break out in business and move deeper into storytelling pushed Ching and her co-founder into developing Piktostory. She mentions that while they have done little to promote Piktostory, they have seen people opting in. What are their conversion rates? Find out from the podcast.

In every story, there is a lesson to learn. Ching says she has learned various lessons along the way. She believes in the bias for action concept, which defines that it does not matter how great your plans are. You will only know their potential and what can happen once they hit the market.

Ching supports this approach with a detailed explanation which you can learn about from the podcast. She also says having and maintaining a small team has been valuable. Clarity is another critical lesson, and Ching achieves it by experimenting with different tools available in the market to gauge their position.

Interacting with users is an activity Ching takes seriously. Listen to the podcast to find out how she engages every new user. Getting to profitability can be a difficult task, especially for startups. While the team is yet to achieve profitability on Piktostory, Piktochart gained profits six months after launching.

Find out strategies the team used to market Piktochart and achieve massive growth. Ching concludes the podcast by explaining the workweek approach they adopted to spare staff from burnout.